QA (Quality Assurance) and QC (Quality Control) are everything to companies that want to survive. People in general have a sense of what is done well and what is rubbish.
But quality means more than "done well". Quality is going the extra mile, beyond expectations. So if the new norm is QA/QC'd then how can an artisan deliver beyond that expectation?
Bayard Blain illustrates this phenomenon with his tireless passion for making the best stringed instruments.
Bayard's process begins with his love for playing and ends with his meticulous execution in the details, a process that endures challenges and is capitalized by the triumph over them.
So the new meaning is defined as: